Peugeot has given its iconic lion logo a 21st century makeover, unveiling a new logo which will reportedly help with the car brand’s ‘revival’ and ‘prepare it for the decades ahead’.
“This is the new face of Peugeot, for tomorrow, for the future. It’s a future in which we have unshakeable confidence as we offer customers a unique and unparalleled quality experience,” said recently appointed CEO Linda Jackson.
In a bid to help with the firm’s digitalisation, the new logo features a 2D design of the iconic Peugeot lion’s head enclosed in a coat of arms, along with a new font.
This comes in the wake of several other car manufacturers’ revamped logos, with recent years seeing the likes of Volkswagen, Kia and Vauxhall adopt new designs.
Peugeot announced that a new website which forms part of the rebranding will also be launched, as it embarks on a process to change the logos in its dealerships around the world.
69% of employees say their skills are not fully used
Untapped talent is not merely a morale issue, but a strategic risk.
‘Only one in six tourists visit Malta for just the sun’ – MTA chairman
Charles Mangion says the next step in Malta’s tourism strategy should involve managing growth more responsibly.
‘Heartbreak leave’: Should Maltese employers acknowledge romantic loss as a workplace issue?
The question is less about whether heartbreak affects work, and more about how organisations respond when it does.
Wolt Malta appoints Chris Tanti as General Manager
'I’m honoured to lead Wolt Malta at this stage of the company’s journey.'
