Peugeot has given its iconic lion logo a 21st century makeover, unveiling a new logo which will reportedly help with the car brand’s ‘revival’ and ‘prepare it for the decades ahead’.
“This is the new face of Peugeot, for tomorrow, for the future. It’s a future in which we have unshakeable confidence as we offer customers a unique and unparalleled quality experience,” said recently appointed CEO Linda Jackson.
In a bid to help with the firm’s digitalisation, the new logo features a 2D design of the iconic Peugeot lion’s head enclosed in a coat of arms, along with a new font.
This comes in the wake of several other car manufacturers’ revamped logos, with recent years seeing the likes of Volkswagen, Kia and Vauxhall adopt new designs.
Peugeot announced that a new website which forms part of the rebranding will also be launched, as it embarks on a process to change the logos in its dealerships around the world.
‘There’s no more time to lose’ – Reuben Xuereb on Malta’s worsening construction reputation
It is not just a question of having the right regulations in place; there should also be competent people enforcing ...
Perceptions or reality: Which skills are employers missing?
Malta Maritime Forum CEO Kevin J Borg, while participating at a national conference, emphasised the importance of employer organisations catering ...
TradeMalta CEO appointed Vice President of the Board at Trade Promotion Europe
Trade Promotion Europe is a non-profit association of national and regional trade and agri-food promotion organisations.
‘As leaders we need to understand how to change our relationship with change and uncertainty’
Pierre Mallia lists five 'laws' which help him stay calm and focused even when he feels a storm looming on ...
