Troo Hospitality CEO Winston Zahra suggested that Malta should not only focus on attracting luxury tourists.
Speaking at a recent panel discussion organised by the Malta Business Network, Mr Zahra said that Malta should adopt a hybrid model, citing destinations like Ibiza that successfully blend mass and high-end tourism.
He said that the Government and industry stakeholders should first decide on a direction for tourism, and then build the strategy and enact it.
“The question is do we want to head in a particular direction or continue as we are doing at the moment?” he asked.
“The answer to how we attract the right tourists is the same as the answer to what kind of country we want to live in ourselves.”
Mr Zahra co-owns the five-star Stock Exchange Hotel in Manchester along with Manchester United legends Ryan Giggs and Gary Neville.
Featured image: Winston Zahra / LinkedIn
‘You don’t feel out of place’: Luciano Anastasi starts university at 64
The former MAPFRE Chief Information Officer reflected on his decision to pursue his passion for history.
Garreth Attard appointed as Head of People, Culture & Events at Dr Juice
'I’m looking forward to this next chapter,' says Garreth Attard following his promotion after six months with the company.
KPMG Malta appoints Jonathan Dingli as Head of Advisory
“I look forward to building on the strong foundations of the Advisory practice,” says Jonathan Dingli.
Lidl Director Owen Micallef marks 10 years at the company
'Everyone has been a lesson learnt.'
