This is the fifth part of a six-part series exploring the state of play when it comes to AI adoption in Malta, in the view of local experts in the field. This third iteration explores the views of Professor of Artificial Intelligence at the University of Malta, Alexiei Dingli.

“The use of AI in Malta is growing, led by FinTech, iGaming and logistics, which use tools like fraud detection, predictive analytics and chatbots.

“As AI adoption grows, businesses must manage ethical concerns like data privacy and workforce disruption by implementing robust policies and frameworks.

“Many businesses remain cautious, unsure of where AI fits or offers ROI. Starting with pain points – such as inefficiencies in customer support or data analysis – can yield quick wins and build confidence.

“Success stories like EBO.ai highlight AI’s potential to drive innovation and competitiveness.

“However, a skills gap in data science and machine learning poses challenges, urging firms to prioritise reskilling and expert collaboration.

“Looking to the year ahead, AI-driven automation in customer service, marketing and logistics will have the greatest impact.”

This forms part of a feature first published on Malta CEOs 2025, the sister print brand to MaltaCEOs.mt, both owned by Content House.

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