'The direct connection between New York and Malta is excellent news for our country,' said Malta Hotels and Restaurants Association (MHRA) President Tony Zahra.

His comments come as Delta Airlines operated its first direct flight from New York to Malta. The new route operates between the Malta International Airport and the JFK International Airport three times a week this summer, arriving in Malta on Mondays, Thursdays and Saturdays and departing to New York that same day.

The MHRA believes that the new route represents a "significant opportunity to strengthen Malta’s presence in the North American market, one of the world’s most valuable tourism source markets. American travellers are typically associated with longer stays, higher spending, and a strong interest in culture, heritage, gastronomy and authentic experiences – fully aligned with Malta’s vision of attracting higher-value tourism."

The Association also highlighted the importance of the route for Malta’s Meetings, Incentives, Conferences and Exhibitions (MICE) sector. "Direct connectivity is a key factor in attracting international conferences, corporate events, investment forums and business travel, further enhancing Malta’s competitiveness as a Mediterranean destination," they wrote.

Mr Zahra stated: “The direct connection between New York and Malta is excellent news for our country. Beyond tourism, it strengthens opportunities for business, investment, conferences and cultural exchange. It supports Malta’s strategy of attracting quality visitors while reinforcing our position as a competitive and accessible destination in the Mediterranean. We congratulate all those involved and encourage continued efforts to strengthen Malta’s connectivity with strategic long-haul markets.”

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