Air Malta

The country’s national carrier, Air Malta, announced earlier today that it will be adopting gender neutral language when addressing customers and in all its company documentation.

“Historically, we have welcomed our customers as ‘Ladies and Gentlemen’. Going forward, our customer-facing staff will start adopting gender-neutral language such as ‘Guests’ and more generic customer greetings,” Air Malta Executive Chairperson David G. Curmi said.

David G. Curmi

“This shall apply when we address our customers, both inflight and on the ground. For an airline with a multicultural clientele, inclusion is a very important value, and we want to express this attitude shift in our language as well,” Mr Curmi continued.

The company highlighted that it holds diversity and equality as core values and thus, it welcomes all customers irrespective of their nationality, race, political ideology, religion, and gender.

Yesterday, Air Malta also re-launched its website and booking engine after they both underwent significant upgrades.

Related

Employees / Unsplash

Men still dominating Malta’s boardrooms

11 July 2025
by Nicole Zammit

The gender imbalance across Malta’s corporate landscape remains striking.

Lara Falzon appointed CEO of Yolo Group’s B2B Brands

11 July 2025
by Sam Vassallo

The experienced executive said the firm has 'enormous potential for innovation, strengthening partnerships and scaling across global markets'

Why The Phoenicia Malta is the perfect setting for summer events

11 July 2025
by MaltaCEOs

The Phoenicia Malta blends five-star elegance with award-winning cuisine and exceptional hospitality to create the ideal setting for group events ...

Sophie-Ann Busuttil appointed Director at Luxury Living Technologies following tragic loss of her father

10 July 2025
by Nicole Zammit

For the last two years she has served as head of the group’s Luxury Living Sustainable Hospitality Company.