The country’s national carrier, Air Malta, announced earlier today that it will be adopting gender neutral language when addressing customers and in all its company documentation.
“Historically, we have welcomed our customers as ‘Ladies and Gentlemen’. Going forward, our customer-facing staff will start adopting gender-neutral language such as ‘Guests’ and more generic customer greetings,” Air Malta Executive Chairperson David G. Curmi said.
“This shall apply when we address our customers, both inflight and on the ground. For an airline with a multicultural clientele, inclusion is a very important value, and we want to express this attitude shift in our language as well,” Mr Curmi continued.
The company highlighted that it holds diversity and equality as core values and thus, it welcomes all customers irrespective of their nationality, race, political ideology, religion, and gender.
Yesterday, Air Malta also re-launched its website and booking engine after they both underwent significant upgrades.
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