Lara Falzon appointed CEO of Yolo Group’s B2B Brands

Yolo Group has appointed Lara Falzon as the Chief Executive Officer of its B2B brands.

Lara Falzon is the second high profile C-suite hire for Yolo Group in 2025, following the appointment of Jean Claude Magri to Chief Financial Officer in January.

Ms Flazon brings more than a decade of leadership experience from Tier 1 names such as AvatarUX, where she served as CEO, as well as Bragg, NetEnt, Evoke and Red Tiger Gaming.

Her appointment comes at a pivotal time for Yolo Group’s B2B product ecosystem, which includes aggregation platform Hub88 and flagship live casino provider Live88, along with Odds88 and OneTouch. The company seeks to scale in online casino and sports betting verticals with significant investment in new technology and partnerships.

“Lara brings exceptional industry insight gained over many years, along with a track record of delivering impressive results. I am delighted to hand over the baton to such a strong leader,” Jose Micallef, CEO at Yolo Group Middle East, said. 

“Lara’s leadership is exactly what is needed for Yolo Group’s continued successful expansion and will ensure the delivery of next-generation solutions that fuel the success of our partners.”

Lara Falzon, now CEO of Yolo Group’s B2B brands, added: “I’m thrilled to join Yolo Group during one of the most exciting periods in the company’s history. As proven by its success so far this year, there is enormous potential for innovation, strengthening partnerships and scaling across global markets.”

“I look forward to working alongside Yolo’s exceptionally talented team to achieve our shared goals.”

About Yolo Group

Yolo Group is an IT and technology company, which brings next-level innovation to the worlds of gaming, fintech, blockchain and more. Serving millions of customers worldwide, Yolo Group is committed to “putting the customer at the centre of the universe via a wide range of fun, fast, fair products and services” via its array of disruptive B2C and B2B brands.

Number 23 on the 2023 EGR Power 50 list of leading global operators, the Group continues to drive crypto adoption and fintech innovation.

With offices in Estonia, Malta, UK, Australia, and Guernsey, the Group has rapidly expanded to more than 800 employees of more than 60 nationalities. The Group continues to incubate and support new brands, developing its vast, expansive ecosystem of people, products and services.