LeoVegas CEO hails ‘huge milestone’ for the Group with launch of in-house game studio

LeoVegas Group has announced the launch of its own game studio, Blue Guru Games, which will see it produce its own exclusive games for the group, as well as to other operators in future.

Gustaf Hagman, CEO and Co-founder of LeoVegas, described the move as “a huge milestone for us as a company”.

“We’ve been thinking about making our own games and creating our own studio for a long and finally we’ve found the dream team to do it,” he said, “so I’m extremely excited to kick this off and see what titles it will bring and what it will develop. This is massive.”

Chief Product and Technology Officer, Mattias Wedar, shared that, as superfans of slot games, “this is extremely exciting and it gives us opportunities in terms of creating unique content, unique mechanics, and tailor games that we can present to our customers,” which is in line with the “DNA component of LeoVegas”.

Excitement for the launch was also shared by James Ford, Director of Casino, and Andrew Braithwaite, CEO Blue Guru Games. Mr Ford explained how having their own studio allows LeoVegas to build on its original games franchise and differentiate content for its player base.

“With this opportunity, we will be able to work a lot closer and build on new mechanics and have more of a hands-on approach that we didn’t really have before. This is the start of a new, long journey for LeoVegas Group.”

Meanwhile, Mr Braithwaite explained that, as someone who has been a part of the gaming industry for many years, “I’m at that point where I want to tell stories and do stuff that makes me excited every day. This industry is about the games and I think sometimes we lose touch that that’s what it’s about. Being here with Leo and seeing the enthusiasm at all levels throughout for slots, I am absolutely buzzing.”