This is the first part of a six-part series exploring the state of play when it comes to AI adoption in Malta, in the view of local experts in the field. This first iteration explores the views of EBO.ai CEO Gege Gatt.
Malta is at a pivotal stage in its journey towards AI adoption, with pockets of innovation emerging alongside persistent challenges. The local landscape has made strides, particularly in sectors like FinTech, iGaming and logistics, where AI applications such as fraud detection, predictive analytics and customer service automation are reshaping operations.
“Local AI adoption is promising but uneven, with financial services leveraging it effectively while public sector uptake lags.
“Transformative applications like citizen engagement platforms and predictive analytics, seen internationally, are underutilised locally.
“Barriers include low AI literacy among leaders, cost concerns and regulatory uncertainty – solvable through public-private collaboration, funding schemes for AI adoption and clearer communication to foster trust.
“Skill gaps persist but are being addressed through upskilling and partnerships.
“Over the next year, AI-driven changes in Malta will centre on operational efficiency, customer personalisation and the integration of generative AI into creative and service industries. Businesses should start small but think big, implementing pilot projects in automation or customer experience to build confidence and demonstrate tangible ROI.”
This forms part of a feature first published on Malta CEOs 2025, the sister print brand to MaltaCEOs.mt, both owned by Content House.
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