Marketing is all about standing out, isn’t it?

At the BAM Marketing Congress in Brussels, amid 1,850 attendees, one individual truly took personal branding to the next level. Meet Wesley Butstraen – the man whose arm doubled as a conversation starter and a piece of innovative marketing.

Wesley proudly displayed his tattooed QR code, nestled within intricate geometric designs. Far from a simple ink job, this was a functional piece of tech-art.

Yes, the QR code actually works. Whether it’s linking to his portfolio, website, or perhaps even his LinkedIn profile, the tattoo is a statement that’s both literal and figurative: “I am my brand.”

The marketing world thrives on creativity, and Wesley’s bold move epitomises this spirit. As marketing guru Ann Handley, who shared this unique story, aptly put it: “Tattoo it on your body.” While not all of us may be ready for such a permanent commitment, the lesson here is universal – sometimes, it’s worth taking risks to make an unforgettable impression.

Could this be the future of networking at conferences? Malta’s vibrant business and tech ecosystems are no strangers to innovation, so we’re curious – who’s ready to roll up their sleeve (and maybe their skin) for their next bold idea?