At the BAM Marketing Congress in Brussels, amid 1,850 attendees, one individual truly took personal branding to the next level. Meet Wesley Butstraen – the man whose arm doubled as a conversation starter and a piece of innovative marketing.
Wesley proudly displayed his tattooed QR code, nestled within intricate geometric designs. Far from a simple ink job, this was a functional piece of tech-art.
Yes, the QR code actually works. Whether it’s linking to his portfolio, website, or perhaps even his LinkedIn profile, the tattoo is a statement that’s both literal and figurative: “I am my brand.”
The marketing world thrives on creativity, and Wesley’s bold move epitomises this spirit. As marketing guru Ann Handley, who shared this unique story, aptly put it: “Tattoo it on your body.” While not all of us may be ready for such a permanent commitment, the lesson here is universal – sometimes, it’s worth taking risks to make an unforgettable impression.
Could this be the future of networking at conferences? Malta’s vibrant business and tech ecosystems are no strangers to innovation, so we’re curious – who’s ready to roll up their sleeve (and maybe their skin) for their next bold idea?
George Bugeja appointed Partner at Ganado Advocates
With expertise in corporate law, energy law, and aviation law, he brings a wealth of experience to the firm.
The smart CEO’s approach to hybrid work
As hybrid work becomes the norm, CEOs must rethink how they allocate their time.
Stephen Paris appointed Independent NED at Hudson Holdings
The shake-up in the company’s Board of Directors follows the acquisition by the UK-based Frasers Group of a non-controlling interest ...
BOV issues call for directorship following vacancies for three Non-Executive Directors
The bank is obliged to identify a candidate with the necessary time, commitment, knowledge, qualifications and experience.
