Following a number of teasers shared on social media over the last week, yesterday saw the launch of Bulletproof, a fitness community platform based in Malta.

Founded by local fitness enthusiasts Scott Schembri, Adam Sullivan and Andrew Mercieca, the aim of the new portal is “to motivate, educate and inspire individuals towards a healthier, fitter and more sustainable lifestyle.”

To achieve this mission, the young co-founders have teamed up with a selection of Malta’s best athletes, trainers and fitness enthusiasts to form the Bulletproof Community, through which they will “strive to create original concepts” to help deliver their message.

Commenting on the launch on social media, Bulletproof Culture Co-Founder Adam Sullivan says, “our core goal is to raise the bar of the local fitness industry from all aspects. Part of our mission is to include everyone in our ever-growing fitness community and to ingrain fitness as part of our overall lifestyle.”

The new platform allows users to explore and purchase a gym membership from any of Malta’s fitness facilities, make use of effective training programs and form part of the community by engaging with a sizeable fitness content library. Moving forward, it will also feature a facility for booking fitness events.

“We believe in convenience – which is what brought us to link all gyms, studios and boxes in Malta onto one platform,” the founders write on the site. “The goal is to be as convenient and transparent as possible which gives users the ability to find their potential second home.”

The launch of the platform coincides with the re-opening of gyms on the island, scheduled for 24th May, following a period of closure due to COVID-19 mitigation measures.

Featured Image:

Adam Sullivan / LinkedIn


Kyle Antoni Pace Cumbo

Kyle Antoni Pace Cumbo appointed Director of Sales & Marketing at Iniala Harbour House

30 May 2022
by Benjamin Abela

Before joining the Valletta hotel, Mr Pace Cumbo worked in sales at AX Hotels.

‘Conditions for doing business in Malta are remarkably great’ – SOFTSWISS CCO

30 May 2022
by MaltaCEOs

SOFTSWISS is a leading iGaming software provider well-known for its innovative crypto solutions for online gaming.

iGaming veteran Jan Flores appointed Deputy CTO at SOFTSWISS

30 May 2022
by Benjamin Abela

SOFTSWISS nowadays employs over 1,200 workers across several countries.

Carlo Micallef promoted to Chief Executive Officer at the Malta Tourism Academy

27 May 2022
by Helena Grech

He served as Deputy CEO and Chief Marketing Officer for the past four years.

Close Bitnami banner