PIN-UP Global transforms into the RedCore Business Group

RedCore is an international business group that creates technological solutions for digital markets. Over the years, the company has expanded beyond iGaming and transformed into a diversified business group that operates far outside the confines of a single industry.

RedCore has a well-structured management model and a strategic focus on growth. Its products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies. The business group develops applied solutions that help businesses scale, optimise processes, reduce costs, and meet the demands of highly regulated markets.

“Throughout our growth, it became clear that our potential goes far beyond a single industry,” Marina Ilina, CEO and founder of the business group commented. “Currently, we bring together expertise and technology in various areas of digital business. iGaming remains a part of our experience – but now it’s just one of the areas where we innovate and drive progress.”

RedCore will be presented for the first time at the SBC Summit to be held from 16 to 18 September 2025 in Lisbon, at stand D185. There, the business group will present its portfolio of B2B products and solutions.

RedCore retains the core operating principles that made PIN-UP Global a market leader. The business group remains true to its philosophy of leadership and constant progress, deep expertise in every area of activity, synergy and teamwork. Its focus on results and principles of open, honest communication with partners and employees remains unchanged.

The restructuring to RedCore opens new horizons of cooperation for existing and potential partners. The business group is ready to offer comprehensive technological solutions that go beyond traditional industry boundaries.