Sarah Stellini joins Hero Gaming as Commercial Director

Sarah Stellini, a long-standing leader in the local iGaming industry, has joined St Julian’s-based Hero Gaming as Commercial Director.

Earlier this week, Ms Stellini took to social media to commemorate a “great first day” at the company. “Cannot wait to really get started,” she wrote.

The Commercial Director joins Hero Gaming after a two-year stint at Betsson Group. During this period, she served as Head of Marketing for Zecure Gaming and Head of New Business.

Ms Stellini had first joined Betsson Group in 2014, as E-Commerce Manager for NordicBet. Over the next four years, she was promoted to Global Conversion Optimisation Manager and Head of Growth Optimisation.

In 2018, she joined Catena Media to serve as Commercial Product Owner, before re-joining Betsson Group in March 2020.

Before entering the iGaming industry, Ms Stellini served a five-year tenure at Uniblue Systems Ltd, during which she served as Affiliate Manager, CRO Team Manager, and Head of Conversion Rate Optimisation.

Hero Gaming was founded in 2013 by Georg Westin, who was at the forefront of offering gamified casinos. ‘Casino Heroes’, one of the company’s first brands, was launched in 2014 with an initial focus on Scandinavian countries.

Nowadays, Hero Gaming’s portfolio also includes the ‘Boom Casino’ and ‘Simple Casino’ brands.