‘The best in class’ – Air Malta website and booking engine get customer-centric revamp

Air Malta announced that it has just re-launched and upgraded its website and booking engine as part of its initiative to transform its digital ecosystem.

“We are very excited to announce the launch of our newly-designed website,” David G. Curmi, Executive Chairman at Air Malta said.

“After months of hard work and dedication, we are delighted to deliver a customer experience that is faster, more intuitive, easier to navigate, and more user-friendly,” he continued.

Airmalta.com has been given a fresh, clean, intuitive, and modern design and navigation layout to optimise user experience.

“The website incorporates a refreshed new look and features which will enhance the overall experience whether accessed from desktop, mobile, or any tablet device,” Mr Curmi said.

“This platform will now enable us to launch our first mobile app and a redesigned loyalty programme in the coming months,” he continued.

The airline’s website and booking engine are now fully integrated with its customer relationship management platform.

his gives Air Malta a 360-degree view of its online customers, thus assisting it in offering personalised offers based on previous purchases and preferences.

“Online services have today become indispensable tools to showcase one’s products and services and facilitate sales,” Air Malta CCO Roy Kinnear said.

“This project’s aim was simple: to offer an outstanding user experience when browsing and booking through our website. We wanted the site to be the best in class, with simple and clear navigation,” he continued.

Airmalta.com now also offers its users an array of increased capabilities and services, such as features to plan holidays, manage bookings, check-in online, and buy ancillary items that will be delivered on board.