The Mill Adventure, a gaming platform and solutions start-up based in Gzira, has been granted a B2B licence by the Malta Gaming Authority, described by company CEO, Dario Arruda, as “undeniably one of the most prestigious licencing bodies in the industry”.
Commenting on the achievement, Mr Arruda says “Being granted this B2B licence not only recognises our commitment to offering top-tier, transparent, and secure products, it also gives us access to a new business segment.”
The CEO adds that the new licence, which complements its existing B2C licence, “is our gateway to help more partners fully leverage the power of AI, automation, and flexibility, and show them just how much further we can take their business with better, streamlined solutions.”
The B2B licence will enable The Mill Adventure to broaden the reach of its smart solutions for iGaming operators, such as for their casino management. Powered by artificial intelligence, the company says its solutions will reduce a company’s manpower requirements while enhance the efficiency of customer acquisition.
One of the company’s most attractive solutions is SmartLobby, which automates systems and processes for operators, while giving players customised content.
He takes over from Alejandro Gosttuski, who will now take on the role of an Advisor.
The company, set to launch soon, will seek to provide clients with ‘customer-centric and innovative’ financial services.
The Malta Stock Exchange recently joined other exchanges for the inaugural Ring the Bell for Climate initiative.
Family businesses account for more than 70% of Malta’s SMEs, and are hence vital components of the local economy.