Malta-based gaming operator Betpoint Group has appointed former ComeOn Group chief executive Lahcene Merzoug as its new CEO.

“Bringing a wealth of industry experience, Lahcene will be responsible for overseeing our ambitious expansion plans into new markets,” the company said its new CEO, in a post announcing the news.

Mr Merzoug, who served as CEO of ComeOn for two years after a six-month stint as CMO of Green Media, also shared the news on a social media post, writing, “time for a new adventure.”

The industry veteran boasts over 20 years’ experience within the igaming industry, holding senior roles in marketing and business development at Evoke Gaming Ltd among others.

Related

‘Malta must shape AI, not just use it’

30 April 2026
by Sam Vassallo

As the election looms, tech leaders warn that without urgent policy, Malta risks falling behind on AI governance, security, and ...

‘Parental leave could reshape work, but at what cost?’ Three Maltese CEOs on the first election proposal

30 April 2026
by Sam Vassallo

MaltaCEOs spoke to three CEOs about one of the first proposals tabled in this early election.

‘The imbalance is structural’: Malta’s researchers on why AI is exposing gender gaps in Malta’s media

30 April 2026
by Sam Vassallo

Speaking to MaltaCEOs, the DIMAS researcher explains how large-scale analysis is revealing who gets visibility.

Moneybase adds corporate cards to business platform

29 April 2026
by Nicole Zammit

A new feature allows businesses to issue payment cards to employees and link them directly to specific company wallets within ...