‘We have chosen the ‘Blazing in’ concept as the main theme to reinforce our presence in Malta’

SOFTSWISS, a leading software developer in iGaming, is strengthening its presence in Malta. Ahead of the key industry show, SiGMA Europe, which is to be held in Valletta in November, the company is turning the streets of Malta into an open-air exhibition to bring the SOFTSWISS brand and its winning software products closer to the local community. 

Valentina Bagniya, CMO at SOFTSWISS, shares her vision: “SOFTSWISS is above all a technology company committed to the highest standards of client service. Many a time, our innovative solutions have nudged other market players to rethink their product portfolios and improve service offerings. This time, we have chosen the ‘Blazing in’ concept as the main theme to reinforce our presence in Malta. We believe that growing competition will benefit our clients. Therefore, by strengthening SOFSWISS’ foothold on the island, we are warming up the market getting it ready to move forward and evolve.”

SOFTSWISS’ blaze in Malta started with an outstanding pre-show presentation at SiGMA Europe, which helped business facilitators learn more about SOFTSWISS’ products and its bright flaming brand. As a technology innovator, the company is driving the market to a higher level of competition and bringing new power to the industry.

During the next two months, SOFTSWISS will be establishing its presence on the island. This will manifest in creative urban branding and solutions. For those, creators of exclusive Instagram content, the company will set up an original urban-style photo zone. Others will enjoy exclusive pepper-flavoured desserts and try their luck in various activities spotted throughout the city.

Established in 2009, SOFTSWISS provides a set of products to launch an iGaming project from scratch. As an industry innovator, the company is able to disrupt the Maltese market with its blazing solutions. The Casino Platform lights up online casino and sports betting brands through exceptional service. With the Jackpot Aggregator, casinos engage and retain more players by launching spicy jackpot campaigns. The progressive affiliate platform Affilka helps iGaming brands build strong partner relationships with affiliates.