‘We need to join forces to raise awareness, educate, and communicate’ – Betsson’s Lena Nordin

Lena Nordin has lived in seven different countries and worked in senior HR positions at Baxter, Gambro and Ericsson. She has a background in talent management and company culture, with more than 25 years of HR experience.

She joined Betsson as Chief HR Officer in October 2017 and is responsible for developing and implementing the company’s human capital strategy.

“Joining Betsson and becoming part of the amazing world of iGaming. It is still a relatively young industry, so I have been able to help shape the leadership, company culture and employee experience. Four years down the line, I still feel there is so much potential,” she says in the latest edition of iGaming Capital.

“As one of the largest operators in iGaming, Betsson has been at the forefront of a lot of developments. Other companies consider what we do as a blueprint for how things should be done. We are very proactive, which I think is key; speaking at conferences and sharing our knowledge is a core part of what we do,” she continues

Looking towards the future, Ms Nordin emphasises that she predicts “future growth” for the local iGaming industry.

“I think the industry is still somewhat unknown to the people outside it, so we need to join forces to raise awareness, educate and communicate what we are all about,” she concludes.

This forms part of a wider feature carried in the latest edition of iGaming Capital.