‘If you believe in what you’re trying to achieve, you’re already halfway there’ – Jordan Camilleri

After a shoulder injury cut short his professional water polo career, Dr Jordan Camilleri focused his energies on establishing Health & Co, a medi-aesthetic and beauty hub. Over the years, the business has grown in scope and purpose, and today, while operating from Mercury Towers, it offers a wide range of services dedicated to a holistic approach to well-being.

“I thrive on meeting new people and helping them feel better about themselves,” says Dr Jordan Camilleri, a medi-aesthetic doctor and one of the founders of Health & Co, established in 2021 to offer cutting-edge aesthetic procedures. “I’d like to think I can help make a difference in someone’s life – however small that difference might be – and so our priority is to provide the highest quality treatment in a safe manner.”

Jordan’s passion for health and fitness underpins his approach. Having graduated as a medical doctor from the University of Malta in 2015, and after working at the public hospital in various positions for three years, he took some time out to pursue water polo professionally. “I was always driven to excel at the sport. Even while studying for my degree, I participated in matches and training, and today I continue to do so on a semi-professional basis. Water polo has taught me about teamwork, time management, discipline, and sacrifice. I’m very grateful for these lessons, particularly now that I’ve opened my own business.”

In 2019, after a year of playing professionally, Jordan suffered a shoulder injury. “I needed surgery and spent several weeks in recovery. During that period, I had a lot of time on my hands, trying to decide on my next steps. I came up with the idea of branching out and opening my own business. Fast forward a couple of years, and we launched Health & Co, opening our first brick-and-mortar store and clinic in 2021.”

As Clinical Director of the business, he “wears many hats.” One of the biggest challenges, he says, is managing patient expectations while striving for optimal results. “We adhere to high standards in our practice, which is crucial given the often-limited understanding patients have about the treatments. We make it a priority to thoroughly explain all the details to our patients.” The industry itself is quite “unregulated” and “chaotic”, he adds, but this has spurred him to foster clear communication with everyone who walks through the business’s doors.

“Clients can sometimes be a bit naïve and are happy to put blind trust in their medi-aesthetic provider. I don’t agree with this approach, so I make sure to provide all the necessary information. Whatever treatment they choose is an important decision. Some procedures can be invasive, so we always put our clients at ease, explain the process carefully, and outline any risks and complications so they can make an informed choice,” he explains. This outreach also includes a social media presence, “where we release educational material and connect with a wider audience.”

Jordan’s daily schedule reflects his commitment. “I spend a lot of time in my clinic, and when I’m not there, I’m discussing ways to improve, progress and develop the business with my team,” he asserts. “Our approach is holistic, understanding that any procedure is part of our clients’ overall physical and mental well-being. Life today is very hectic, with everyone constantly on the go. So, we aim to provide a space where they can pause and dedicate some time to themselves to recharge.”

Since its inception, Health & Co has expanded, moving to a new location at Mercury Towers at the end of 2023. It has also broadened its offerings, collaborating with other stakeholders in the beauty industry to provide hairdressing services, as well as eyelash and nail treatments, complementing its medi-aesthetic services such as Botox, dermal fillers and body sculpting.

“Health & Co’s clients vary widely. While more involved procedures tend to attract mid-to-elderly clients, we are working with some of the most talented providers on the island to reach a broader clientele. We’re a one-stop shop where clients can address a variety of their needs. We have transformed the business into a beauty hub. It has been challenging logistically, but we are a dynamic team, and everyone is willing to roll up their sleeves to make things happen,” Jordan smiles.

Last year, the business’s priority was to increase the pace of its momentum. “2024 was a significant year for us, and with the introduction of new services, we’ve taken the company to a whole new level,” Jordan continues, adding that the staff today comprises over 10 full-time employees. “Everyone has their own designated role, and in planning for our growth strategy, we felt it was essential to organise ourselves structurally. I’m lucky to be surrounded by an exceptional group of people, all striving daily to see Health & Co thrive.”

The demands of the job are those typically associated with an ever-shifting landscape, Jordan affirms. “We don’t focus on what our competitors are doing; we concentrate on offering an integrated suite of services, which requires constant adaptability. This is our challenge – striving to deliver for each and every client who walks through our doors.”

In 2024 Health & Co also launched two new projects: a beauty and cosmetics brand, established by Jordan and his wife in celebration of their young daughter, and a boutique gym also located within Mercury Towers. “These initiatives align perfectly with our overall concept of marrying health, fitness and beauty. Market research shows that, over the next few years, there will be an ever-growing demand for medi-aesthetics, so I expect the sector to grow exponentially. On our end, we’ll continue to invest in the highest quality products and treatment modalities on the market, as we aim to stay at the forefront of these developments.”

This year, Health & Co will focus on “exploring the unlimited potential” of the business. “We’re still at the beginning of our journey, and we feel this is just the tip of the iceberg. The medical sphere is constantly innovating, which is why I keep up with the latest conferences and research. It’s a lifelong-learning process,” Jordan asserts.

By integrating beauty, fitness and health through Health & Co’s medi-aesthetic treatments, products and services, as well as the boutique gym, Jordan hopes the hub will continue to connect with the broader community. He is driven to “reach as many people as possible and help them on their personal journey.” By the end of this year, Jordan is intent on seeing the firm positioned at the cutting edge of the sector. “Over the next few months, I’d like the business to be established as one of the leading beauty hubs in Malta. By blending these three related approaches, I’m confident we’ll succeed,” he concludes with a smile.

This article is part of the serialisation of 50 interviews featured in Malta CEOs 2025 – the sister brand to MaltaCEOs.mt and an annual high-end publication bringing together some of the country’s most influential business leaders.