Relax Gaming, an international iGaming aggregator and supplier based in St Julian’s, has agreed to supply operator group PokerStars with its portfolio of tier-one games.
This means that Relax Gaming’s titles will be available in the Italian market for the first time.
“It’s with great pride that we enter into operations within the Italian online gaming market with a B2C powerhouse like PokerStars,” Relax Gaming Chief Commercial Officer (CCO) Nadiya Attard said.
“Their longstanding reputation and local demand will offer Relax Gaming an exceptional start in a leading market. We look forward to launching our proprietary content within Italy with leading titles, and the business growth to come,” she continued.
This event marks the first stage of Relax Gaming’s plans to expand significantly across multiple European markets throughout 2022.
“Entering the Italian market is another major milestone on Relax’s path to increase its footprint across regulated European jurisdictions. Italy holds the crown as one of the continent’s most established markets, and we’re ready to show what we can do when it comes to driving differentiation,” Relax Gaming Chief Regulatory Officer Alexia Smilovic Rønde said.
“With a competitive landscape that offers a wealth of opportunities for providers of premium gaming content such as us, I’m sure we’re going to see excellent results,” she continued.
PokerStars ranks among the top three Italian operators, and its customer-base will now be able to enjoy Relax’s fan favourite titles, such as ‘Temple Tumble’ and ‘Money Train 2’.
In due course, PokerStars will also gain access to content from Relax’s 50-plus hand-picked studio partners, made possible by its ‘Powered By Relax and Silver Bullet’ partnership programmes.
As one of Europe’s leading regulated iGaming markets, Relax’s debut marks a significant milestone in the tier one provider’s expansion roadmap. With multiple operators in Relax’s network licensed in Italy, the supplier expects to announce numerous additional partnerships in the near future.
She highlights the ‘immensely high quality of life, mixed with global work opportunities and connections’.
He emphasises the importance of ‘the right approach’ to doing business and building relationships.
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