Winston Zahra: ‘Malta shouldn’t pursue luxury tourism alone’

Troo Hospitality CEO Winston Zahra suggested that Malta should not only focus on attracting luxury tourists. 

Speaking at a recent panel discussion organised by the Malta Business Network, Mr Zahra said that Malta should adopt a hybrid model, citing destinations like Ibiza that successfully blend mass and high-end tourism.

He said that the Government and industry stakeholders should first decide on a direction for tourism, and then build the strategy and enact it.  

“The question is do we want to head in a particular direction or continue as we are doing at the moment?” he asked.  

“The answer to how we attract the right tourists is the same as the answer to what kind of country we want to live in ourselves.”

Mr Zahra co-owns the five-star Stock Exchange Hotel in Manchester along with Manchester United legends Ryan Giggs and Gary Neville. 

Featured image: Winston Zahra / LinkedIn