‘The traditional office set-up is evolving’ – Complete Supplies CEO Victor Chetcuti

As companies increasingly automate and digitise their processes, Complete Supplies – a leading provider of office solutions for B2B customers – stands firm in its 30-year legacy. In 2026, CEO Victor Chetcuti focuses on growth and consolidation, affirming that true progress hinges on creating health-conscious work environments that enhance efficiency, strengthen productivity and support employee wellbeing.

Despite rapid digitisation, traditional stationery retains a certain allure – not only the nostalgia it evokes, but also the satisfaction of the physical act of putting pen to paper. Yet shifting working environments and modernised processes have reduced the demand for these products. For Victor Chetcuti, CEO of Complete Supplies, these changes signal opportunity rather than decline. “I see every day as the start of something new, and every financial year as an ever-changing artboard where you can create something that pushes you beyond your comfort zone. In this sector, there’s never a still moment,” he smiles.

Victor’s forward-looking mindset is driven by a deep intellectual curiosity and a commitment to exploring new territory. “Learning never ends – it’s lifelong. I spend time reading industry reports, analysing global trends and networking with peers to stay sharp and ensure the business remains current,” he explains. Internally, he has cultivated a culture of openness, where ideas are discussed, challenged and collectively refined. “It’s essential to listen to the perspectives of every team member – after all, creativity thrives on diversity,” he says.

This constructive approach has strengthened the company’s resilience. “After more than 30 years in the market, we have perfected our formula and can ride the wave of whatever comes next,” Victor says. He acknowledges that 2025 was “a very challenging year”, marked by inflation, supply-chain disruptions and broader economic uncertainty, all of which dampened demand for some products. Yet the company simultaneously achieved “double-digit growth in new categories”. He adds, “we kept improving our workflows and fine-tuned our service levels, and this supported our profitability. Ultimately, the situation pushed us to think outside the box and stay ahead of the game.”

One of the company’s most strategic moves was diversifying its product offering. “Hybrid working has reduced demand for certain office products, but it has also heightened awareness of employee wellbeing, productivity and sustainable work environments,” Victor observes. Employers, he says, are increasingly concerned with talent retention, efficiency and minimising long-term health-related costs.

In response, Complete Supplies, through a long-standing exclusive agreement with a leading office ergonomics brand and a partnership with an office seating supplier, can now offer a more holistic solution to all its customers. “Employers want to understand their working environment and determine how to improve it. With this in mind, we also collaborated with a certified office posture consultant to deliver educational seminars on ergonomics and posture awareness. It’s still a pilot project, but the response has been overwhelming,” he says. “These were bold moves requiring resources reallocation, but they have positioned us ahead of the curve.”

Such initiatives reflect Victor’s human-centric philosophy. “Many businesses focus primarily on technology and automation. These are important, but we must put the human factor first. We need to address mental health, productive workspaces and overall wellness at work,” he suggests.

His leadership perspective is rooted in decades of experience. Victor started his career in retail and wholesale 33 years ago, initially working within his family’s company before branching out into the B2B space and acquiring Complete Supplies in 2018. His leadership style has evolved substantially over the years. “Early on, my focus was mainly on figures and the bottom line. Over time, as I refined my team, I shifted toward a more people-centric approach. I have become a better listener, more collaborative, and now I prioritise employee development and satisfaction,” he explains. The result, he notes, is “a team that is more driven, innovative, resilient, and engaged.”

Such adaptability is essential in a sector undergoing continuous transformation. Victor points to the increasing regulation surrounding paper waste and the growing emphasis on sustainability – factors he describes as “non-negotiable”.

Looking to the next 12 months, his focus is on growth and consolidation. “The company has been operating for 30 years, so we’re committed to strengthening our core operations while identifying opportunities that complement our processes. We are aiming for organic growth and working towards clear projections,” he explains. Investment in technology, efficiency, talent, and client retention remains a priority. “We also ensure that every part of the business contributes value to the bottom line. Diversification has always been part of our culture, but we are now more selective. Maintaining strong liquidity allows us to seize the right opportunities when they arise.”

By the end of 2026, Victor hopes to see continued team growth – not necessarily in numbers, but in capability and confidence. “I want our team to feel proud of our achievements, deepen their relationships with our partners and strengthen ties with our clients. This will help ensure we remain resilient and agile,” he explains. “Hopefully, we’ll have ticked most of the boxes over the coming months,” he adds with a smile.

The pace of his role demands energy – often beyond office hours. “I tend to work late into the evening, and my mind keeps generating new ideas – usually the daring ones keep me up at night. No matter the hour, I take note of them and then try to switch off,” he laughs. He views each moment in the business cycle as exciting: “We’re at a turning point where the traditional office set-up is evolving. The workplace is becoming a blend of technology, wellbeing and sustainability. Challenges will come, but that’s what makes this role rewarding.”

One of the most valuable lessons Victor has learnt is the importance of vigilance. “You always need to keep your ear to the ground. There’s more competition, and clients are more demanding. You have to stay alert,” he says. Yet he maintains that these challenges are opportunities – particularly in Malta’s small but dynamic market. “Our size is a unique advantage. We can react quickly, test ideas and implement faster than many European counterparts. This agility is a strength that shouldn’t be underestimated,” he concludes.

This article is part of the serialisation of 50 interviews featured in MaltaCEOs 2026 – the sister brand to MaltaCEOs.mt and an annual high-end publication bringing together some of the country’s most influential business leaders.