‘The SOFTSWISS ice cream truck is our greeting to the region,’ says CMO Valentina Bagniya

As SOFTSWISS continues a campaign of events held in Malta, the iGaming firm is hosting a two day event, between 2nd and 3rd November, where it is inviting the public to enjoy some ice cream in Gzira and Sliema, the heart of the Maltese iGaming sector.

Commenting on the initiative, CMO Valentina Bagniya says:

“The SOFTSWISS Ice Cream Truck is our greeting to the region, where we aim to engage the local community and iGaming business and draw their attention to such a robust and competitive market player as SOFTSWISS.”

Speaking of the gaming software development firm, Ms Bagniya adds: “At SOFTSWISS, we develop innovative solutions that can impress even the most discerning clients. Innovations are not only about our solutions but also about how we promote our company on the market. With the ‘Bringing the Heat’ slogan and autumn promotional campaign, we are making our presence in Malta visible through out-of-the-box ideas. By establishing our foothold, we help the market grow and drive competition.”

On Wednesday and Thursday (today and tomorrow), the SOFTSWISS spice-flavoured presence will fill the air of the most popular business districts in Malta. The company sets up fun activities for those who will come to try its hand-crafted cooling, yet spicy, desserts, and will reward participants with souvenirs for posting creative photos.

The exclusive SOFTSWISS ice cream comes in a variety of flavours, including ideally balanced mango chilli, strawberry chilli, chocolate chilli, and caramel chilli, as well as lactose-free and no chilli options.

The SOFTSWISS Ice Cream Truck will be serving its spicy treats near the offices of key iGaming companies in Sliema and Gzira. On 2nd November, the treats will delight industry players and residents of Gzira near Manoel Island Yacht Marina. On 3rd November, the SOFTSWISS ice cream will spice up the location close to the azure beach on the Mediterranean Sea in Sliema.